{"id":38483,"date":"2021-02-03T18:15:43","date_gmt":"2021-02-03T17:15:43","guid":{"rendered":"http:\/\/local.franchising-belgium.be\/mcdonalds-mikt-op-meer-dan-10-groei-in-2021\/"},"modified":"2021-11-16T09:45:28","modified_gmt":"2021-11-16T08:45:28","slug":"mcdonalds-mikt-op-meer-dan-10-groei-in-2021","status":"publish","type":"post","link":"https:\/\/franchisingbelgium.be\/nl\/mcdonalds-mikt-op-meer-dan-10-groei-in-2021\/","title":{"rendered":"McDonald\u2019s mikt op meer dan 10% groei in 2021"},"content":{"rendered":"

Vorig jaar verloor de fastfood franchiseketen\u00a0McDonald\u2019s<\/strong>\u00a0wereldwijd tien procent van z\u2019n omzet, maar het vierde kwartaal toont al herstel en dit jaar rekent het bedrijf alweer op een mooie groei. Ook in Belgi\u00eb staat nog expansie op de planning.<\/span><\/p>\n

\"McDonald's\u00a0<\/span><\/p>\n

\u201cOmnichannel is de toekomst\u201d<\/span><\/h2>\n

In het vierde kwartaal van 2020 verloor het franchisenetwerk McDonald\u2019s ondanks de gevolgen van de pandemie \u2018slechts\u2019 1,3% van z\u2019n omzet, en in de VS was er zelfs opnieuw een vergelijkbare groei met 5,5%. Over het hele jaar bedroeg de omzetdaling zowat 10%. Dat is een logisch gevolg van de gedwongen sluitingen, maar het bedrijf wist de schade toch te beperken dank zij afhalen en bezorgen, ondersteund door sterke marketinginvesteringen.
\n<\/span><\/p>\n

Ook in Belgi\u00eb hebben de 24 franchisenemers van de keten het moeilijk: \u201cDeze situatie hebben ze nooit meegemaakt,\u201d zei managing director Stephan De Brouwer op een persconferentie. \u201cDe restaurants zagen het aantal klanten dalen met 30% tot 90. Toch bleef 75% van de werknemers in dienst, soms met een beurtrol. We moeten het nu uitsluitend hebben van takeaway, McDrive en McDelivery. Meer dan ooit is duidelijk dat omnichannel de toekomst is.\u201d<\/span><\/p>\n

Tiental nieuwe franchiserestaurants<\/span><\/h2>\n

Ondanks de moeilijke omstandigheden heeft McDonald\u2019s in Belgi\u00eb vorig jaar toch twee nieuwe franchisenemers verwelkomd en negen nieuwe restaurants geopend. \u201cDat leverde 376 nieuwe banen op. We hebben nu 95 restaurants en bijna 5200 medewerkers.\u201d Ook in 2021 plant McDonald\u2019s een tiental nieuwe Belgische vestigingen.
\n<\/span><\/p>\n

Herstel is niet voor meteen, denkt De Brouwer. \u201cDe eerst maanden van 2021 zijn een vervolg op 2020. Er is nog geen perspectief op een heropening van de horecasector. Dus het blijft zeer onzeker hoe het jaar er verder zal uitzien. Maar we houden de moed erin. Zodra we weer klanten kunnen ontvangen in onze restaurants, gaan we mooie tijden tegemoet. Mensen zullen weer voluit willen uit eten gaan. Een bezoek aan McDonald\u2019s is een sociaal gebeuren.\u201d<\/span><\/p>\n

Bron: Retail detail<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Vorig jaar verloor de fastfood franchiseketen\u00a0McDonald\u2019s\u00a0wereldwijd tien procent van z\u2019n omzet, maar het vierde kwartaal toont al herstel en dit jaar rekent het bedrijf alweer op een mooie groei. Ook in Belgi\u00eb staat nog expansie op de planning.<\/p>\n","protected":false},"author":13,"featured_media":30854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[199],"tags":[],"class_list":["post-38483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualiteit-van-de-franchiseconcepten"],"acf":[],"yoast_head":"\nMcDonald\u2019s mikt op meer dan 10% groei in 2021 - Franchising Belgium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchisingbelgium.be\/nl\/mcdonalds-mikt-op-meer-dan-10-groei-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald\u2019s mikt op meer dan 10% groei in 2021 - Franchising Belgium\" \/>\n<meta property=\"og:description\" content=\"Vorig jaar verloor de fastfood franchiseketen\u00a0McDonald\u2019s\u00a0wereldwijd tien procent van z\u2019n omzet, maar het vierde kwartaal toont al herstel en dit jaar rekent het bedrijf alweer op een mooie groei. 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