{"id":47153,"date":"2021-12-30T11:00:24","date_gmt":"2021-12-30T10:00:24","guid":{"rendered":"https:\/\/franchisingbelgium.be\/?p=47153"},"modified":"2021-12-30T12:41:36","modified_gmt":"2021-12-30T11:41:36","slug":"mestdagh-verbreekt-zijn-masterfranchisecontract-met-carrefour","status":"publish","type":"post","link":"https:\/\/franchisingbelgium.be\/nl\/mestdagh-verbreekt-zijn-masterfranchisecontract-met-carrefour\/","title":{"rendered":"Mestdagh verbreekt zijn masterfranchisecontract met Carrefour"},"content":{"rendered":"<p>Supermarktgroep\u00a0<strong>Mestdagh<\/strong>\u00a0zet zijn exclusieve samenwerking met\u00a0<strong>Carrefour<\/strong>\u00a0stop: vanaf 2023 is de Waalse retailholding geen masterfranchisenemer meer van Carrefour. In \u00e9\u00e9n beweging benoemde de grootste Carrefour-franchiser van Belgi\u00eb ook een nieuwe CEO.<\/p>\n<h2>Nog Carrefour tot 2023<\/h2>\n<p>Net voor het jaareinde dropt Mestdagh een bommetje: de Waalse supermarktgroep met 85 Carrefour Markets zet haar huidige masterfranchiseovereenkomst met Carrefour stop. Gezien de opzegtermijn van twaalf maanden betekent dat wel dat de groep nog heel 2022 met franchisegever Carrefour doorgaat.<\/p>\n<p>Mestdagh wil de vrijheid om in de toekomst ook andere wegen te bewandelen. Momenteel bekijkt de groep verschillende opties, die de retailholding vooral positieve nieuwe perspectieven moeten bieden. Er zouden vertrouwelijke gesprekken lopen met andere partners, al ligt nog niets vast. Zelfs een verdere samenwerking met Carrefour zou nog mogelijk zijn, maar zonder exclusieve overeenkomst.<\/p>\n<p>Opvallend is dat in januari 2021\u00a0pas nog een nieuwe masterfranchiseovereenkomst\u00a0<wbr \/>met Carrefour was ingegaan, waarbij Mestdagh sindsdien ook kleinere Bio- en Express-winkels mocht uitbaten.<\/p>\n<h2>Emmanuel Coria wordt CEO<\/h2>\n<p>De breuk gaat gepaard met een nieuwe managementwissel: Fabienne Brysk\u00e8re heeft op 23\u00a0december afscheid genomen van Groupe Mestdagh. Ze verlaat het bedrijf en wordt in haar functie opgevolgd door Emmanuel Coria, van wie Brysk\u00e8re pas in maart\u00a02020 de fakkel overnam. Na het vertrek van Guillaume Beuscart in januari van dat jaar nam CFO Emmanuel Coria toen\u00a0tijdelijk het roer over. Nu gaat de wissel weer in de andere richting.<\/p>\n<p>Na een forse herstructurering onder Beuscart moest Brysk\u00e8re het\u00a0transformatieplan New Mestdagh 2020 verderzetten. Mestdagh tracht zich aan te passen aan \u201cnieuwe consumentenverwachtingen\u201d.<\/p>\n<p><span lang=\"FR-BE\">Bron: <a href=\"https:\/\/www.retaildetail.be\/nl\" target=\"_blank\" rel=\"noopener\">Retail detail<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supermarktgroep\u00a0Mestdagh\u00a0zet zijn exclusieve samenwerking met\u00a0Carrefour\u00a0stop: vanaf 2023 is de Waalse retailholding geen masterfranchisenemer meer van Carrefour. In \u00e9\u00e9n beweging benoemde de grootste Carrefour-franchiser van Belgi\u00eb ook een nieuwe CEO. Nog Carrefour tot 2023 Net voor het jaareinde dropt Mestdagh een bommetje: de Waalse supermarktgroep met 85 Carrefour Markets zet haar huidige masterfranchiseovereenkomst met Carrefour stop.<\/p>\n","protected":false},"author":5,"featured_media":47154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[199,43],"tags":[],"class_list":["post-47153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualiteit-van-de-franchiseconcepten","category-nieuws-uit-de-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mestdagh verbreekt zijn masterfranchisecontract met Carrefour -<\/title>\n<meta name=\"description\" content=\"Supermarktgroep\u00a0Mestdagh\u00a0zet zijn exclusieve samenwerking 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