{"id":53409,"date":"2024-05-22T20:04:48","date_gmt":"2024-05-22T18:04:48","guid":{"rendered":"https:\/\/franchisingbelgium.be\/?p=53409"},"modified":"2024-05-22T20:04:48","modified_gmt":"2024-05-22T18:04:48","slug":"pepsico-sluit-franchiseovereenkomst-met-royal-unibrew-in-belux","status":"publish","type":"post","link":"https:\/\/franchisingbelgium.be\/nl\/pepsico-sluit-franchiseovereenkomst-met-royal-unibrew-in-belux\/","title":{"rendered":"PepsiCo sluit franchiseovereenkomst met Royal Unibrew in BeLux"},"content":{"rendered":"<p class=\"m_-8961576349400525851lettrine-content\"><b>PepsiCo heeft een\u00a0<a href=\"https:\/\/franchisingbelgium.be\/nl\/franchising-in-belgie\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/franchisingbelgium.be\/nl\/franchising-in-belgie\/&amp;source=gmail&amp;ust=1716469093795000&amp;usg=AOvVaw2cb4LBSaFJzw5dZts1Hlkp\">franchiseovereenkomst<\/a>\u00a0gesloten met Royal Unibrew voor een groot deel van haar drankenactiviteiten in Belgi\u00eb en Luxemburg. Dat maakten de twee bedrijven bekend in een persbericht.<u><\/u><u><\/u><\/b><\/p>\n<p>Na de aankondiging van haar ambitieuze\u00a0<wbr \/>investeringsprogramma\u00a0vorige week, waarbij PepsiCo maar liefst 200 miljoen euro in zijn chipsfabriek in Veurne zal pompen, laat het bedrijf nu weten dat het een franchiseovereenkomst heeft gesloten met Royal Unibrew voor een groot deel van haar drankactiviteiten in Belgi\u00eb en Luxemburg. Concreet zal Royal Unibrew vanaf het derde kwartaal het bottelen en de verkoop van de koolzuurhoudende dranken van PepsiCo in Belgi\u00eb en Luxemburg (waaronder Pepsi, Pepsi Zero en 7UP) voor haar rekening nemen, net als de distributie van Looza. Daarnaast zal Royal Unibrew de field sales-activiteiten van het snackportfolio van PepsiCo met merken als Lay\u2019s, Doritos en Cheetos ondersteunen. PepsiCo, dat al samenwerkt met Royal Unibrew in 6 andere Europese markten, hoopt dankzij deze samenwerking haar drankenactiviteiten te versterken en haar merken te laten groeien. &#8220;Met dit strategische samenwerkingsverband laten we onze geliefde merken groeien, terwijl we onze merkaanwezigheid en productkwaliteit in Belgi\u00eb en Luxemburg verhogen&#8221;, verklaart Miet Delmotte, general manager bij PepsiCo BeLux. &#8220;Met haar gevestigde reputatie zal Royal Unibrew haar uitgebreide ervaring en innovatieve aanpak toevoegen aan onze activiteiten in Belgi\u00eb en Luxemburg waardoor wij concurrerender kunnen worden in deze markten.&#8221;<u><\/u><u><\/u><\/p>\n<p>Bron: Gondola<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PepsiCo heeft een\u00a0franchiseovereenkomst\u00a0gesloten met Royal Unibrew voor een groot deel van haar drankenactiviteiten in Belgi\u00eb en Luxemburg. Dat maakten de twee bedrijven bekend in een persbericht. Na de aankondiging van haar ambitieuze\u00a0investeringsprogramma\u00a0vorige week, waarbij PepsiCo maar liefst 200 miljoen euro in zijn chipsfabriek in Veurne zal pompen, laat het bedrijf nu weten dat het een<\/p>\n","protected":false},"author":5,"featured_media":53410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[199,43],"tags":[],"class_list":["post-53409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualiteit-van-de-franchiseconcepten","category-nieuws-uit-de-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PepsiCo sluit franchiseovereenkomst met Royal Unibrew in BeLux - Franchising Belgium<\/title>\n<meta name=\"description\" content=\"PepsiCo heeft een\u00a0franchiseovereenkomst\u00a0gesloten met Royal Unibrew voor een groot deel van haar drankenactiviteiten in Belgi\u00eb en Luxemburg.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchisingbelgium.be\/nl\/pepsico-sluit-franchiseovereenkomst-met-royal-unibrew-in-belux\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PepsiCo sluit franchiseovereenkomst met Royal Unibrew in BeLux - Franchising Belgium\" \/>\n<meta property=\"og:description\" content=\"PepsiCo heeft een\u00a0franchiseovereenkomst\u00a0gesloten met Royal Unibrew voor een groot deel van haar drankenactiviteiten in Belgi\u00eb en Luxemburg.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/franchisingbelgium.be\/nl\/pepsico-sluit-franchiseovereenkomst-met-royal-unibrew-in-belux\/\" \/>\n<meta property=\"og:site_name\" content=\"Franchising Belgium\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-22T18:04:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/franchisingbelgium.be\/wp-content\/uploads\/2024\/05\/PepsiCo.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carine Janssens\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carine Janssens\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/pepsico-sluit-franchiseovereenkomst-met-royal-unibrew-in-belux\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/pepsico-sluit-franchiseovereenkomst-met-royal-unibrew-in-belux\\\/\"},\"author\":{\"name\":\"Carine Janssens\",\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/#\\\/schema\\\/person\\\/07112590e5896b3d750fc4b7e1282777\"},\"headline\":\"PepsiCo sluit franchiseovereenkomst met Royal Unibrew in BeLux\",\"datePublished\":\"2024-05-22T18:04:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/pepsico-sluit-franchiseovereenkomst-met-royal-unibrew-in-belux\\\/\"},\"wordCount\":228,\"image\":{\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/pepsico-sluit-franchiseovereenkomst-met-royal-unibrew-in-belux\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/franchisingbelgium.be\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/PepsiCo.jpeg\",\"articleSection\":[\"Actualiteit van franchising\",\"Nieuws uit de sector\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/pepsico-sluit-franchiseovereenkomst-met-royal-unibrew-in-belux\\\/\",\"url\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/pepsico-sluit-franchiseovereenkomst-met-royal-unibrew-in-belux\\\/\",\"name\":\"PepsiCo sluit franchiseovereenkomst met Royal Unibrew in BeLux - 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