{"id":56693,"date":"2025-11-19T21:38:32","date_gmt":"2025-11-19T20:38:32","guid":{"rendered":"https:\/\/franchisingbelgium.be\/?p=56693"},"modified":"2025-11-19T21:38:32","modified_gmt":"2025-11-19T20:38:32","slug":"carrefour-belgie-en-addretail-transformeren-promotieproces","status":"publish","type":"post","link":"https:\/\/franchisingbelgium.be\/nl\/carrefour-belgie-en-addretail-transformeren-promotieproces\/","title":{"rendered":"Carrefour Belgi\u00eb en ADDRETAIL transformeren promotieproces"},"content":{"rendered":"<p><b>Carrefour Belgi\u00eb<\/b><span style=\"font-weight: 400;\"> is een samenwerking aangegaan met retail marketing- en communicatiebureau <\/span><a href=\"https:\/\/www.fbf-bff.be\/formulas\/addretail\/\"><b>ADDRETAIL<\/b><\/a><span style=\"font-weight: 400;\"> om het promotieproces te transformeren. Hierdoor werd een wendbaarder, ge\u00efntegreerd en mensgericht werkproces gecre\u00eberd over de afdelingen Marketing, Sales Development en Inkoop heen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promoties zijn al lange tijd een van de belangrijkste drijfveren achter de commerci\u00eble prestaties van Carrefour. Toch zorgden toenemende promotiedruk en operationele uitdagingen voor extra belasting bij interne teams en strakke deadlines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In plaats van alleen de symptomen aan te pakken, zette Carrefour een gedurfde stap en lanceerde samen met <\/span><b>ADDRETAIL <\/b><span style=\"font-weight: 400;\">een <\/span><b>retailtransformatie-initiatief.<\/b><span style=\"font-weight: 400;\"> Het doel: werkprocessen stroomlijnen en de samenwerking tussen afdelingen herdefini\u00ebren.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In tegenstelling tot traditionele optimalisatietrajecten lag de focus hier op <\/span><b>cultuur <\/b><span style=\"font-weight: 400;\">en <\/span><b>optimalisatie van het marketingproces<\/b><span style=\"font-weight: 400;\">. Door muren tussen afdelingen af te breken en gedeelde verantwoordelijkheid te stimuleren, van inkoopbeslissing tot go-to-market, leverde het project concrete resultaten op:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>30% minder fouten<\/b><span style=\"font-weight: 400;\"> in promotiemateriaal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kortere doorlooptijden<\/b><span style=\"font-weight: 400;\"> in de belangrijkste fasen van campagnelevering<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sterkere afstemming<\/b><span style=\"font-weight: 400;\"> tussen strategische en operationele teams<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cWe zien echt een verschil in hoe afdelingen met elkaar omgaan,\u201d zegt <\/span><b>Jeroen Huys<\/b><span style=\"font-weight: 400;\">, Transformation Consultant bij ADDRETAIL. \u201cTeams werken nu met meer vertrouwen, gedeelde verantwoordelijkheid en een duidelijkere focus op het gezamenlijk behalen van resultaten.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDit project gaat verder dan procesverbetering, het is een culturele evolutie,\u201d zegt <\/span><b>Yannick de Bi\u00e8vre<\/b><span style=\"font-weight: 400;\">, Director of Marketing, Customer Services &amp; Analytics bij Carrefour Belgium. \u201cDoor Marketing, Sales Development en Inkoop opnieuw met elkaar te verbinden, hebben we \u00e9\u00e9n ritme en \u00e9\u00e9n richting gecre\u00eberd. Die eenheid zorgt ervoor dat we sneller kunnen schakelen, slimmer handelen en met \u00e9\u00e9n stem naar de klant communiceren.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voor <\/span><b>ADDRETAIL<\/b><span style=\"font-weight: 400;\"> illustreert deze samenwerking een bredere waarheid: transformatie in retail is geen optie meer, het gebeurt nu. Het benadrukt hun visie op een aanpak waarbij organisaties wendbaarheid, effici\u00ebntie en teamwork omarmen, en waar blijvend succes meer vereist dan technologie alleen, het vraagt om culturele verandering, procesdiscipline en echte samenwerking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cRetail evolueert sneller dan ooit. Relevant blijven draait niet alleen om communicatie of technologie,\u201d zegt <\/span><b>Isabel<\/b> <b>Donvil<\/b><span style=\"font-weight: 400;\">, CEO van ADDRETAIL. \u201cHet draait om verbindingen binnen de hele organisatie: hoe teams samenwerken, hoe data stroomt en hoe strategie samenkomt met uitvoering. D\u00e1\u00e1r vindt transformatie plaats, en precies daar maakt ADDRETAIL het verschil.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Als mijlpaal in de voortdurende retailtransformatie van Carrefour Belgi\u00eb, laat dit project zien hoezeer het bedrijf inzet op innovatie en samenwerking. Maar belangrijker nog: het bewijst dat, zeker in deze tijden, het gezamenlijk aangaan van uitdagingen misschien wel de enige manier is om het succes van morgen te garanderen.<\/span><\/p>\n<h2><b>Over Carrefour Belgi\u00eb<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Carrefour Belgi\u00eb is een van de leidende retailbedrijven van het land en bedient miljoenen klanten via een netwerk van hypermarkten, supermarkten, buurtwinkels en e-commerceoplossingen. Met een sterke focus op duurzaamheid en innovatie blijft Carrefour zijn aanbod ontwikkelen om te voldoen aan de veranderende behoeften van Belgische consumenten.<\/span><\/p>\n<h2><b>Over ADDRETAIL<\/b><\/h2>\n<p><a href=\"https:\/\/www.fbf-bff.be\/formulas\/addretail\/\"><span style=\"font-weight: 400;\">ADDRETAIL<\/span><\/a><span style=\"font-weight: 400;\"> is een retail marketing- en communicatiebureau dat transformatie stimuleert via creativiteit, data en samenwerking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zij helpen retailers de brug te slaan tussen strategie en uitvoering, en brengen mensen, processen en doel samen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hun specialisatie ligt in het ontwikkelen van phygital retailervaringen die zowel wendbaar als mensgericht zijn. Want echte transformatie is niet alleen digitaal, maar vooral cultureel.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour Belgi\u00eb is een samenwerking aangegaan met retail marketing- en communicatiebureau ADDRETAIL om het promotieproces te transformeren. Hierdoor werd een wendbaarder, ge\u00efntegreerd en mensgericht werkproces gecre\u00eberd over de afdelingen Marketing, Sales Development en Inkoop heen. Promoties zijn al lange tijd een van de belangrijkste drijfveren achter de commerci\u00eble prestaties van Carrefour. Toch zorgden toenemende promotiedruk<\/p>\n","protected":false},"author":5,"featured_media":56694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[199,43],"tags":[],"class_list":["post-56693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualiteit-van-de-franchiseconcepten","category-nieuws-uit-de-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour Belgi\u00eb en ADDRETAIL transformeren promotieproces - Franchising Belgium<\/title>\n<meta name=\"description\" content=\"Carrefour Belgi\u00eb is een samenwerking aangegaan met retail marketing- en communicatiebureau ADDRETAIL om het promotieproces te transformeren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchisingbelgium.be\/nl\/carrefour-belgie-en-addretail-transformeren-promotieproces\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour Belgi\u00eb en ADDRETAIL transformeren promotieproces - Franchising Belgium\" \/>\n<meta property=\"og:description\" content=\"Carrefour Belgi\u00eb is een samenwerking aangegaan met retail marketing- en communicatiebureau ADDRETAIL om het promotieproces te transformeren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/franchisingbelgium.be\/nl\/carrefour-belgie-en-addretail-transformeren-promotieproces\/\" \/>\n<meta property=\"og:site_name\" content=\"Franchising Belgium\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-19T20:38:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/franchisingbelgium.be\/wp-content\/uploads\/2025\/11\/PR-CRF.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carine Janssens\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carine Janssens\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/carrefour-belgie-en-addretail-transformeren-promotieproces\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/carrefour-belgie-en-addretail-transformeren-promotieproces\\\/\"},\"author\":{\"name\":\"Carine Janssens\",\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/#\\\/schema\\\/person\\\/07112590e5896b3d750fc4b7e1282777\"},\"headline\":\"Carrefour Belgi\u00eb en ADDRETAIL transformeren promotieproces\",\"datePublished\":\"2025-11-19T20:38:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/carrefour-belgie-en-addretail-transformeren-promotieproces\\\/\"},\"wordCount\":528,\"image\":{\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/carrefour-belgie-en-addretail-transformeren-promotieproces\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/franchisingbelgium.be\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/PR-CRF.jpg\",\"articleSection\":[\"Actualiteit van franchising\",\"Nieuws uit de sector\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/carrefour-belgie-en-addretail-transformeren-promotieproces\\\/\",\"url\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/carrefour-belgie-en-addretail-transformeren-promotieproces\\\/\",\"name\":\"Carrefour Belgi\u00eb en ADDRETAIL transformeren promotieproces - Franchising Belgium\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/carrefour-belgie-en-addretail-transformeren-promotieproces\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/carrefour-belgie-en-addretail-transformeren-promotieproces\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/franchisingbelgium.be\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/PR-CRF.jpg\",\"datePublished\":\"2025-11-19T20:38:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/#\\\/schema\\\/person\\\/07112590e5896b3d750fc4b7e1282777\"},\"description\":\"Carrefour Belgi\u00eb is een samenwerking aangegaan met retail marketing- en communicatiebureau ADDRETAIL om het promotieproces te transformeren.\",\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/carrefour-belgie-en-addretail-transformeren-promotieproces\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/carrefour-belgie-en-addretail-transformeren-promotieproces\\\/#primaryimage\",\"url\":\"https:\\\/\\\/franchisingbelgium.be\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/PR-CRF.jpg\",\"contentUrl\":\"https:\\\/\\\/franchisingbelgium.be\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/PR-CRF.jpg\",\"width\":1200,\"height\":1600,\"caption\":\"Carrefour AddRetail\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/\",\"name\":\"Franchising Belgium\",\"description\":\"Le site o\u00f9 franchises et franchiseurs se rencontrent\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/#\\\/schema\\\/person\\\/07112590e5896b3d750fc4b7e1282777\",\"name\":\"Carine Janssens\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/000ad1802926b1d30444ee0034d680ca193e8a56d75ca44019b19329ab8c69b2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/000ad1802926b1d30444ee0034d680ca193e8a56d75ca44019b19329ab8c69b2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/000ad1802926b1d30444ee0034d680ca193e8a56d75ca44019b19329ab8c69b2?s=96&d=mm&r=g\",\"caption\":\"Carine Janssens\"},\"url\":\"https:\\\/\\\/franchisingbelgium.be\\\/nl\\\/author\\\/carine-janssensfbf-bff-be\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Carrefour Belgi\u00eb en ADDRETAIL transformeren promotieproces - Franchising Belgium","description":"Carrefour Belgi\u00eb is een samenwerking aangegaan met retail marketing- en communicatiebureau ADDRETAIL om het promotieproces te transformeren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/franchisingbelgium.be\/nl\/carrefour-belgie-en-addretail-transformeren-promotieproces\/","og_locale":"nl_NL","og_type":"article","og_title":"Carrefour Belgi\u00eb en ADDRETAIL transformeren promotieproces - Franchising Belgium","og_description":"Carrefour Belgi\u00eb is een samenwerking aangegaan met retail marketing- en communicatiebureau ADDRETAIL om het promotieproces te transformeren.","og_url":"https:\/\/franchisingbelgium.be\/nl\/carrefour-belgie-en-addretail-transformeren-promotieproces\/","og_site_name":"Franchising Belgium","article_published_time":"2025-11-19T20:38:32+00:00","og_image":[{"width":1200,"height":1600,"url":"https:\/\/franchisingbelgium.be\/wp-content\/uploads\/2025\/11\/PR-CRF.jpg","type":"image\/jpeg"}],"author":"Carine Janssens","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Carine Janssens","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/franchisingbelgium.be\/nl\/carrefour-belgie-en-addretail-transformeren-promotieproces\/#article","isPartOf":{"@id":"https:\/\/franchisingbelgium.be\/nl\/carrefour-belgie-en-addretail-transformeren-promotieproces\/"},"author":{"name":"Carine Janssens","@id":"https:\/\/franchisingbelgium.be\/nl\/#\/schema\/person\/07112590e5896b3d750fc4b7e1282777"},"headline":"Carrefour Belgi\u00eb en ADDRETAIL transformeren promotieproces","datePublished":"2025-11-19T20:38:32+00:00","mainEntityOfPage":{"@id":"https:\/\/franchisingbelgium.be\/nl\/carrefour-belgie-en-addretail-transformeren-promotieproces\/"},"wordCount":528,"image":{"@id":"https:\/\/franchisingbelgium.be\/nl\/carrefour-belgie-en-addretail-transformeren-promotieproces\/#primaryimage"},"thumbnailUrl":"https:\/\/franchisingbelgium.be\/wp-content\/uploads\/2025\/11\/PR-CRF.jpg","articleSection":["Actualiteit van franchising","Nieuws uit de sector"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/franchisingbelgium.be\/nl\/carrefour-belgie-en-addretail-transformeren-promotieproces\/","url":"https:\/\/franchisingbelgium.be\/nl\/carrefour-belgie-en-addretail-transformeren-promotieproces\/","name":"Carrefour Belgi\u00eb en ADDRETAIL transformeren promotieproces - Franchising Belgium","isPartOf":{"@id":"https:\/\/franchisingbelgium.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/franchisingbelgium.be\/nl\/carrefour-belgie-en-addretail-transformeren-promotieproces\/#primaryimage"},"image":{"@id":"https:\/\/franchisingbelgium.be\/nl\/carrefour-belgie-en-addretail-transformeren-promotieproces\/#primaryimage"},"thumbnailUrl":"https:\/\/franchisingbelgium.be\/wp-content\/uploads\/2025\/11\/PR-CRF.jpg","datePublished":"2025-11-19T20:38:32+00:00","author":{"@id":"https:\/\/franchisingbelgium.be\/nl\/#\/schema\/person\/07112590e5896b3d750fc4b7e1282777"},"description":"Carrefour Belgi\u00eb is een samenwerking aangegaan met retail marketing- en communicatiebureau ADDRETAIL om het promotieproces te transformeren.","inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/franchisingbelgium.be\/nl\/carrefour-belgie-en-addretail-transformeren-promotieproces\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/franchisingbelgium.be\/nl\/carrefour-belgie-en-addretail-transformeren-promotieproces\/#primaryimage","url":"https:\/\/franchisingbelgium.be\/wp-content\/uploads\/2025\/11\/PR-CRF.jpg","contentUrl":"https:\/\/franchisingbelgium.be\/wp-content\/uploads\/2025\/11\/PR-CRF.jpg","width":1200,"height":1600,"caption":"Carrefour AddRetail"},{"@type":"WebSite","@id":"https:\/\/franchisingbelgium.be\/nl\/#website","url":"https:\/\/franchisingbelgium.be\/nl\/","name":"Franchising Belgium","description":"Le site o\u00f9 franchises et franchiseurs se rencontrent","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/franchisingbelgium.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Person","@id":"https:\/\/franchisingbelgium.be\/nl\/#\/schema\/person\/07112590e5896b3d750fc4b7e1282777","name":"Carine Janssens","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/000ad1802926b1d30444ee0034d680ca193e8a56d75ca44019b19329ab8c69b2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/000ad1802926b1d30444ee0034d680ca193e8a56d75ca44019b19329ab8c69b2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/000ad1802926b1d30444ee0034d680ca193e8a56d75ca44019b19329ab8c69b2?s=96&d=mm&r=g","caption":"Carine Janssens"},"url":"https:\/\/franchisingbelgium.be\/nl\/author\/carine-janssensfbf-bff-be\/"}]}},"_links":{"self":[{"href":"https:\/\/franchisingbelgium.be\/nl\/wp-json\/wp\/v2\/posts\/56693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franchisingbelgium.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/franchisingbelgium.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/franchisingbelgium.be\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/franchisingbelgium.be\/nl\/wp-json\/wp\/v2\/comments?post=56693"}],"version-history":[{"count":2,"href":"https:\/\/franchisingbelgium.be\/nl\/wp-json\/wp\/v2\/posts\/56693\/revisions"}],"predecessor-version":[{"id":56696,"href":"https:\/\/franchisingbelgium.be\/nl\/wp-json\/wp\/v2\/posts\/56693\/revisions\/56696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/franchisingbelgium.be\/nl\/wp-json\/wp\/v2\/media\/56694"}],"wp:attachment":[{"href":"https:\/\/franchisingbelgium.be\/nl\/wp-json\/wp\/v2\/media?parent=56693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/franchisingbelgium.be\/nl\/wp-json\/wp\/v2\/categories?post=56693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/franchisingbelgium.be\/nl\/wp-json\/wp\/v2\/tags?post=56693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}