{"id":57258,"date":"2026-03-03T10:51:56","date_gmt":"2026-03-03T09:51:56","guid":{"rendered":"https:\/\/franchisingbelgium.be\/?p=57258"},"modified":"2026-03-03T10:51:56","modified_gmt":"2026-03-03T09:51:56","slug":"cotti-coffee-een-nieuwe-acteur-in-de-koffie-branche-in-de-franchisewereld","status":"publish","type":"post","link":"https:\/\/franchisingbelgium.be\/nl\/cotti-coffee-een-nieuwe-acteur-in-de-koffie-branche-in-de-franchisewereld\/","title":{"rendered":"Cotti Coffee : een nieuwe acteur in de koffie branche in de franchisewereld"},"content":{"rendered":"
\n
De Chinese koffieketen Cotti Coffee<\/strong>, die zich profileert als prijsvechter, zet voet aan wal in Belgi\u00eb. In de komende paar maanden openen zes vestigingen de deuren, waaronder twee in Brussel en twee in Antwerpen.<\/div>\n<\/div>\n
\n

Brusselse locaties<\/h2>\n

Cotti Coffee start de expansie in samenwerking met Belgische franchisenemers<\/a> en kiest nadrukkelijk voor toplocaties in drukke stadscentra en zakenwijken. Tegenover L\u2019Echo gaf de Chinese keten vorige maand al toe dat ze\u00a0zes verkooppunten op het oog had<\/a>, die binnen maximaal twee maanden zouden openen.<\/p>\n

Nu zijn ook de\u00a0eerste concrete locaties bekend<\/a>: in Brussel aan de Karel de Grotelaan, naast het Berlaymontgebouw, en in de Lombardstraat nabij de Grote Markt. Dat meldt een medewerker aan Bruzz. Verder staan nog twee koffiezaken in Antwerpen op de planning, \u00e9\u00e9n in Gent en een winkel in Namen.<\/p>\n

Promoties en fruitkoffie<\/h2>\n

Cotti profileert zich nadrukkelijk als prijsbreker: de keten belooft warme dranken tegen prijzen van 0,99 euro tot maximaal 4 euro. Geheel in Chinese stijl zet de formule ook sterk in op zijn mobiele app, promoties en bijzondere smaakjes zoals matchadranken, kokoslatte met mango en koffies met fruit.<\/p>\n

Toch is het opvallend dat de keten nu haar zinnen op Belgi\u00eb zet: Costa Coffee\u00a0gaf de markt net op<\/a>\u00a0en ook Starbucks ziet zijn winkelbestand krimpen. Zo verloor Starbucks recent zijn strategische locatie in het station Antwerpen-Centraal\u00a0aan de lokale keten Madmum<\/a>.<\/p>\n

Cotti Coffee ontstond pas in 2022, maar telt naar eigen zeggen al meer dan 18.000 vestigingen in 28 landen. Het zou zo de op twee na grootste koffieketen ter wereld zijn, na Starbucks en het eveneens Chinese Luckin. Cotti is trouwens in handen van twee medeoprichters van Luckin Coffee, die het bedrijf verlieten na een financieel schandaal rond vervalste rekeningen om de groeicijfers op te smukken.<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

De Chinese koffieketen Cotti Coffee, die zich profileert als prijsvechter, zet voet aan wal in Belgi\u00eb. In de komende paar maanden openen zes vestigingen de deuren, waaronder twee in Brussel en twee in Antwerpen. Brusselse locaties Cotti Coffee start de expansie in samenwerking met Belgische franchisenemers en kiest nadrukkelijk voor toplocaties in drukke stadscentra en<\/p>\n","protected":false},"author":5,"featured_media":57259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[199,43],"tags":[],"class_list":["post-57258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualiteit-van-de-franchiseconcepten","category-nieuws-uit-de-sector"],"acf":[],"yoast_head":"\nCotti Coffee : een nieuwe acteur in de koffie branche in de franchisewereld - Franchising Belgium<\/title>\n<meta name=\"description\" content=\"Cotti Coffee een nieuwe acteur in de koffie branche in de franchisewereld\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchisingbelgium.be\/nl\/cotti-coffee-een-nieuwe-acteur-in-de-koffie-branche-in-de-franchisewereld\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cotti Coffee : een nieuwe acteur in de koffie branche in de franchisewereld - 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