{"id":57534,"date":"2026-05-05T10:06:47","date_gmt":"2026-05-05T08:06:47","guid":{"rendered":"https:\/\/franchisingbelgium.be\/?p=57534"},"modified":"2026-05-05T10:06:47","modified_gmt":"2026-05-05T08:06:47","slug":"valenta-zet-marketing-in-om-franchisepartners-sneller-te-laten-schalen","status":"publish","type":"post","link":"https:\/\/franchisingbelgium.be\/nl\/valenta-zet-marketing-in-om-franchisepartners-sneller-te-laten-schalen\/","title":{"rendered":"Valenta zet marketing in om franchisepartners sneller te laten schalen"},"content":{"rendered":"<p>Marketing wordt een steeds belangrijkere groeifactor binnen <a href=\"https:\/\/franchisingbelgium.be\/nl\/franchising-in-belgie\/\">franchising<\/a>.<br \/>\nMet de komst van Eric Salas als Vice President Marketing versterkt Valenta zijn internationale marketingaanpak. Dit vormt een aanvulling op de lokale ondersteuning in de Benelux.<br \/>\nDe focus verschuift van zichtbaarheid naar het genereren van relevante leads en concrete opportuniteiten.<br \/>\n<a href=\"https:\/\/franchisingbelgium.be\/nl\/franchisenemer-worden\/\">Franchisepartners<\/a> krijgen toegang tot bewezen campagnes, consistente messaging en betere targeting.<br \/>\nDit zorgt ervoor dat zij sneller zichtbaar en relevant worden in hun markt.<br \/>\nVolgens Sven De Groodt- <a href=\"https:\/\/www.fbf-bff.be\/franchisegever\/master-franchising\/\">Master Franchise<\/a> Benelux:<br \/>\n\u201cMarketing gaat niet over zichtbaar zijn, maar over relevant zijn op het juiste moment voor de juiste persoon.\u201d<br \/>\nDoor marketing structureel te integreren in het model, wordt het een directe hefboom voor groei.<br \/>\nVoor toekomstige partners betekent dit dat ze niet alleen een sterk concept krijgen, maar ook de ondersteuning om effectief hun markt te betreden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing wordt een steeds belangrijkere groeifactor binnen franchising. Met de komst van Eric Salas als Vice President Marketing versterkt Valenta zijn internationale marketingaanpak. Dit vormt een aanvulling op de lokale ondersteuning in de Benelux. De focus verschuift van zichtbaarheid naar het genereren van relevante leads en concrete opportuniteiten. Franchisepartners krijgen toegang tot bewezen campagnes, consistente<\/p>\n","protected":false},"author":5,"featured_media":57533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[199,43],"tags":[],"class_list":["post-57534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualiteit-van-de-franchiseconcepten","category-nieuws-uit-de-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valenta zet marketing in om franchisepartners sneller te laten schalen - Franchising Belgium<\/title>\n<meta name=\"description\" content=\"Valenta zet marketing in om franchisepartners sneller te laten schalen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchisingbelgium.be\/nl\/valenta-zet-marketing-in-om-franchisepartners-sneller-te-laten-schalen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valenta zet marketing in om franchisepartners sneller te laten schalen - 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