{"id":57664,"date":"2026-06-17T18:16:14","date_gmt":"2026-06-17T16:16:14","guid":{"rendered":"https:\/\/franchisingbelgium.be\/?p=57664"},"modified":"2026-06-17T19:09:03","modified_gmt":"2026-06-17T17:09:03","slug":"carrefour-express-stapt-over-naar-generatie-4-0","status":"publish","type":"post","link":"https:\/\/franchisingbelgium.be\/nl\/carrefour-express-stapt-over-naar-generatie-4-0\/","title":{"rendered":"Carrefour Express stapt over naar generatie 4.0."},"content":{"rendered":"<div class=\"block\">\n<div class=\"text\">\n<p class=\"lettrine-content\">Het Belgische <a href=\"https:\/\/franchisingbelgium.be\/nl\/franchises\/carrefour-express\/\">Carrefour Express<\/a>-franchisenetwerk stapt over naar generatie 4.0. Het concept is al actief in meerdere vestigingen: in Yvoir, Brugge, Antwerpen, Zellik en Ukkel. En in de winkel in Molenbeek, waar Sophie Lerouge, operations director Carrefour Express het concept voorstelt.<\/p>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"text\">\n<p data-start=\"0\" data-end=\"200\">De kern van <strong data-start=\"16\" data-end=\"41\">Carrefour Express 4.0<\/strong> is niet een volledig nieuw winkelconcept, maar een <strong data-start=\"93\" data-end=\"131\">sterkere personalisering per buurt<\/strong>, gecombineerd met meer focus op service en onmiddellijke consumptie.<\/p>\n<p data-start=\"202\" data-end=\"234\"><strong data-start=\"202\" data-end=\"234\">Belangrijkste vernieuwingen:<\/strong><\/p>\n<ul data-start=\"236\" data-end=\"1402\">\n<li data-section-id=\"1cuoj8p\" data-start=\"236\" data-end=\"482\"><strong data-start=\"238\" data-end=\"264\">Meer lokale aanpassing<\/strong>\n<ul data-start=\"267\" data-end=\"482\">\n<li data-section-id=\"fa6y5\" data-start=\"267\" data-end=\"382\">Assortimenten worden afgestemd op de buurt (bv. halal-producten in Molenbeek, Roemeense producten waar relevant).<\/li>\n<li data-section-id=\"12rdr64\" data-start=\"385\" data-end=\"482\">Ook diensten verschillen per locatie (fotoprint, Uber Eats\/Deliveroo, lockers, printers, enz.).<\/li>\n<\/ul>\n<\/li>\n<li data-section-id=\"1ml69ux\" data-start=\"484\" data-end=\"680\"><strong data-start=\"486\" data-end=\"520\">Uitbater en personeel centraal<\/strong>\n<ul data-start=\"523\" data-end=\"680\">\n<li data-section-id=\"jonhde\" data-start=\"523\" data-end=\"599\">Elke winkel krijgt een <strong data-start=\"548\" data-end=\"563\">onthaalzone<\/strong> waar klanten meteen worden begroet.<\/li>\n<li data-section-id=\"ecytor\" data-start=\"602\" data-end=\"680\">De uitbater wordt zichtbaarder op de winkelvloer en minder in de backoffice.<\/li>\n<\/ul>\n<\/li>\n<li data-section-id=\"1041977\" data-start=\"682\" data-end=\"897\"><strong data-start=\"684\" data-end=\"708\">Winkel in twee zones<\/strong>\n<ol data-start=\"711\" data-end=\"897\">\n<li data-section-id=\"1iz9k1g\" data-start=\"711\" data-end=\"804\"><strong data-start=\"714\" data-end=\"732\">On-the-go zone<\/strong>: koffie, verse sappen, smoothies, broodjes, snacks en lunchoplossingen.<\/li>\n<li data-section-id=\"1ux7q0k\" data-start=\"807\" data-end=\"897\"><strong data-start=\"810\" data-end=\"829\">Buurtwinkelzone<\/strong>: dagelijkse boodschappen zoals versproducten, dranken en near-food.<\/li>\n<\/ol>\n<\/li>\n<li data-section-id=\"1twkx2q\" data-start=\"899\" data-end=\"1130\"><strong data-start=\"901\" data-end=\"926\">Nieuwe microconcepten<\/strong>\n<ul data-start=\"929\" data-end=\"1130\">\n<li data-section-id=\"1ib5o4k\" data-start=\"929\" data-end=\"964\">\u201cMake your own smoothie\u201d-machine.<\/li>\n<li data-section-id=\"dsl5lw\" data-start=\"967\" data-end=\"1001\">Noodlehoek met heetwaterservice.<\/li>\n<li data-section-id=\"1dr6ubv\" data-start=\"1004\" data-end=\"1075\">\u201cViral Wall\u201d met trendy producten die populair zijn op sociale media.<\/li>\n<li data-section-id=\"10xf005\" data-start=\"1078\" data-end=\"1130\">Kwaliteitskoffie aan lage prijs als klantenbinder.<\/li>\n<\/ul>\n<\/li>\n<li data-section-id=\"1rfz2h2\" data-start=\"1132\" data-end=\"1298\"><strong data-start=\"1134\" data-end=\"1161\">Nieuwe winkelinrichting<\/strong>\n<ul data-start=\"1164\" data-end=\"1298\">\n<li data-section-id=\"165tfea\" data-start=\"1164\" data-end=\"1238\">Lagere rekken in de consumptiezone voor een opener en aangenamer gevoel.<\/li>\n<li data-section-id=\"11544so\" data-start=\"1241\" data-end=\"1298\">Instagramwaardige buurtmuur als lokaal herkenningspunt.<\/li>\n<\/ul>\n<\/li>\n<li data-section-id=\"1qodo5d\" data-start=\"1300\" data-end=\"1402\"><strong data-start=\"1302\" data-end=\"1324\">Volledig paperless<\/strong>\n<ul data-start=\"1327\" data-end=\"1402\">\n<li data-section-id=\"rt8x5b\" data-start=\"1327\" data-end=\"1402\">Geen papieren affiches meer; communicatie verloopt via digitale schermen.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p data-start=\"1404\" data-end=\"1631\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"1404\" data-end=\"1427\">Doel van Carrefour:<\/strong> binnen ongeveer <strong data-start=\"1444\" data-end=\"1505\">5 jaar het volledige Belgische Express-netwerk vernieuwen<\/strong>, met 35 \u00e0 45 omgebouwde winkels per jaar. De verwachting is dat het concept zowel de omzet als de klanttevredenheid verhoogt.<\/p>\n<p data-start=\"1404\" data-end=\"1631\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"https:\/\/franchisingbelgium.be\/nl\/franchises\/carrefour-express\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54742\" src=\"https:\/\/franchisingbelgium.be\/wp-content\/uploads\/2024\/11\/CARREFOUR-EXPRESS-NL-1.png\" alt=\"Carrefour Express Contact NL\" width=\"2000\" height=\"600\" srcset=\"https:\/\/franchisingbelgium.be\/wp-content\/uploads\/2024\/11\/CARREFOUR-EXPRESS-NL-1.png 2000w, https:\/\/franchisingbelgium.be\/wp-content\/uploads\/2024\/11\/CARREFOUR-EXPRESS-NL-1-300x90.png 300w, https:\/\/franchisingbelgium.be\/wp-content\/uploads\/2024\/11\/CARREFOUR-EXPRESS-NL-1-1024x307.png 1024w, https:\/\/franchisingbelgium.be\/wp-content\/uploads\/2024\/11\/CARREFOUR-EXPRESS-NL-1-768x230.png 768w, https:\/\/franchisingbelgium.be\/wp-content\/uploads\/2024\/11\/CARREFOUR-EXPRESS-NL-1-1536x461.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Het Belgische Carrefour Express-franchisenetwerk stapt over naar generatie 4.0. Het concept is al actief in meerdere vestigingen: in Yvoir, Brugge, Antwerpen, Zellik en Ukkel. En in de winkel in Molenbeek, waar Sophie Lerouge, operations director Carrefour Express het concept voorstelt. De kern van Carrefour Express 4.0 is niet een volledig nieuw winkelconcept, maar een sterkere<\/p>\n","protected":false},"author":5,"featured_media":57662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[199,43],"tags":[],"class_list":["post-57664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualiteit-van-de-franchiseconcepten","category-nieuws-uit-de-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour Express stapt over naar generatie 4.0. - Franchising Belgium<\/title>\n<meta name=\"description\" content=\"carrefour-express-stapt-over-naar-generatie-4-0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchisingbelgium.be\/nl\/carrefour-express-stapt-over-naar-generatie-4-0\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour Express stapt over naar generatie 4.0. - 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